Your Digital Marketing Consultant

1. Compete Site Analytics- Compete gives you accurate data of monthly unique visitors to a website. This is extremely useful for competitive analysis of competitors, and also sizing up a prospective clients site for an SEO proposal. We have found it to be very accurate when we compare with Google analytics, or AWstats.


2. Google analytics- Every serious SEO or webmaster needs to be running Google free analytics software on their sites. The point of SEO is not rankings, or page rank its visitors! Stop guessing and start making statistically informed SEO decisions so that your effort can go into the things that are paying off.

3. SEOQuake Toolbar- This Firefox plugin is one of my favorite SEO tools at a glance I can see a site Page Rank, backlinks, Alexa ranking, domain age, and keyword density. The best part is it’s free.

4. Multiple Datacenter Search- Honestly Google does so much in the way of personalized search, geolocation, etc. that it can be hard to get the straight dope on where your ranking. The multiple datacenter search will show you search results for multiple google data centers so you can get a better feel for your rankings.

5. Wordtracker Firefox Plugin- If your like me you love Firefox for all the great extensions! One such extension is the Wordtracker Firefox Plugin you can see search volumes for search phrases on the fly without leaving your current page. Not as accurate as Google but great for naming Blog posts and making quick keyword decisions.

6. Google Keywords- The best overall free keyword research tool in my opinion. You can quickly be given hundreds of keyword suggesstions by entering keyword phrases, or by entering yours or competitors web address. This tool will show you monthly search volumes for each key word or phrase, and all suggested keywords can be exported to csv.

7. 301 Redirect Checker- 301 are useful for two reasons first so that search engines don’t see http://yoursite.com and www.yoursite.com as two sites. Also if a page moves the page rank can be reassigned to the new page through a 301 redirect. Make sure 301 redirects are set up correctly with this tool.

8. Yahoo Siteexplorer- Google notoriously under reports backlinks, and only gives you a sampling. With site explorer you can see what backlinks you have, and even better you can see competitors backlinks, and use those sites in your link building efforts. The best part is that it will export to a tab separated values file that can used in Excel.

9. XML Sitemap Generator- XML sitemaps are important to get your pages quickly indexed in a few minutes this tool will index your site up to 500 pages, and generate an xml sitemap. Be sure and sign up with Google Webmaster, Yahoo Site Explorer, and Bing Webmaster Center to tell these services the location of your sitemap.

10. Google Position Checker- With this tool you can see what position you rank in Google for a particular keyword up to the first 1,000 results.

Bonus! Backlink Builder- This tool searches your submitted keywords for sites that accept links directories etc.

At first the decision to publish a newsletter looks easy: "My competitors have newsletters; therefore, I need one." Theirs come out monthly, so yours needs to be monthly. Theirs is HTML-based, so yours needs to look the same.
Many first-time newsletter publishers make this mistake. But launching a newsletter because your competition has one is not the right reason to publish one.
It takes time, money and energy to produce a newsletter that people look forward to reading, enjoy and are willing to pass on to their friends and colleagues. Before you make this commitment, you should have a mission for the newsletter and a plan for creating it on a regular basis.

The Mission

A newsletter can be promotional or marketing oriented, informative or relationship building. Regardless of the mission you choose, you should let the reader know your intentions about the direction of the publication and stick to that plan. Consistency is important. If you promise news and information, don't bore the reader with sales promotions. If, on the other hand, the plan is to send out a relationship-building newsletter 11 months of the year and then publish a promotional one come spring, let readers know it’s coming.
The Content

Readers are looking for timely, practical, useful information. If a company increased profits by 320 percent over the same time last year, that’s news! News can also be promotional. Do you have a new service or product coming to market, or a seasonal item? Then it makes sense to publish the newsletter at that appropriate time.
You can also use the newsletter to build relationships with clients. For example, if calls are coming in about specific problems with a product, then discuss the problem and solution in the upcoming newsletter. This is a win-win situation. Customers are grateful that someone is looking after their best interests and the number of support calls will certainly drop.
Your newsletter can be informative. You can discuss how a new technology may affect your customers’ or prospects’ business. Give them honest information about how this improvement helps them deliver better service or generate more revenue.
Another way to pique readers' interest is to write two- and three-part stories. It's a good way to keep people coming back for more, and sometimes information just cannot be crammed into one issue. Don’t be restrictive. Give the information the space it deserves.

Making Email Newsletters More Social

The Frequency

Now that you've determined you have enough news and information to share, decide how often you to publish. Newsletters need to come out on some schedule so people can anticipate receiving them. If you publish too often, the reader’s interest will wane or they will start considering you spam, even if they willingly signed up for the newsletter. Newsletters can also drain resources. Writing articles can take enormous energy, and sometimes newsletter editors find themselves trapped in a format they must "feed." Keep it simple and newsworthy.
A good approach is to start out slowly. Make sure there is time allocated to produce the newsletter and it’s a good read. Perhaps start out quarterly and then move to bimonthly. People rarely complain about receiving useful news too often.

The Metrics

One of the best advantages email newsletters have over their printed compatriots is metrics. When you mail a paper newsletter, it's impossible to find out if it went straight into the recycle bin or if the recipient loved it so much they photocopied it and passed it on to numerous friends. Email newsletter services, however, offer many useful metrics. You can find out how many people received the email, how many "bounced" because of a bad email address, how many people opened the newsletter, how many forwarded it to friends, and more. These services also handle your unsubscribe requests, ensuring you are following the law when people request to opt out of your newsletter.

Do You Know What Clicks With Your Email Newsletter Readers?

And because of the importance of these metrics and the unsubscribe process, finding a good email service provider -- Constant Contact and iContact are two popular choices -- is a crucial step in the creation of your email newsletter.

Serving the Reader

Finally, know your reader base. Don’t take them for granted. Find out what they are interested in knowing or learning. Invite readers to respond. Ask for their opinion. Let the reader get to know the editor of the newsletter. A person should let their personality show through the writing. It is much easier to build a relationship if each party shares information about themselves.
Respect their time: If a newsletter cannot be read within five minutes, it’s destined for the trash folder. It hurts, but it’s the truth. Busy people segment their time with five minutes for this and 10 minutes for that. A good newsletter fits into that window.